Morocco romanized: al-maġhrib, lit. ‘place the sun sets; the west’; ‘The Western KingdomTamazight French: Royaume du Maroc), is a country located in the Maghreb region of North Africa with an area of 710,850 km2 (274,460 sq mi). Its capital is Rabat, the largest city Casablanca. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west. Morocco claims the areas of Ceuta, Melilla and Peñón de Vélez de la Gomera, all of them under Spanish jurisdiction.
Tourism is one of the most important sectors in Moroccan economy. It is well developed with a strong tourist industry focused on the country’s coast, culture, and history. Morocco attracted more than 11 million tourists in 2017. Tourism is the second largest foreign exchange earner in Morocco after the phosphate industry. The Moroccan government is heavily investing in tourism development, in 2010 the government launched its Vision 2020 which plans to make Morocco one of the top 20 tourist destinations in the world and to double the annual number of international arrivals to 20 million by 2020, with the hope that tourism will then have risen to 20% of GDP.
View of the medina (old city) of Fez.
Tourism is increasingly focused on Morocco’s culture, such as its ancient cities. The modern tourist industry capitalises on Morocco’s ancient Roman and Islamic sites, and on its landscape and cultural history. 60% of Morocco’s tourists visit for its culture and heritage. Agadir is a major coastal resort and has a third of all Moroccan bed nights. It is a base for tours to the Atlas Mountains. Other resorts in north Morocco are also very popular.
Casablanca is the major cruise port in Morocco, and has the best developed market for tourists in Morocco, Marrakech in central Morocco is a popular tourist destination, but is more popular among tourists for one- and two-day excursions that provide a taste of Morocco’s history and culture. The Majorelle botanical garden in Marrakech is a popular tourist attraction. It was bought by the fashion designer Yves Saint-Laurent and Pierre Bergé in 1980. Their presence in the city helped to boost the city’s profile as a tourist destination.